Making Sense of Sustainability 2011 / 2012 Report

a measure of increased accountability and decreased corruption in which a business reports on its ethics and performance results through accessible publication of the business’ practices and behavior; there is a strong movement to increase it within business processes via independently-verified corporate responsibility reporting



Melissa Wicinski

Senior Consultant

Melissa has been an enthusiastic member of the BrownFlynn team since its inception in 1996, when she became the Firm’s first full-time staffer. In her more than 15 years of service, she has played an integral role in crafting BrownFlynn’s strategic direction, leveraging the Firm’s impact across the community and developing the Firm’s brand enhancement practice area. Specifically, she has implemented many of the Firm’s award-winning communications programs and campaigns.

With creativity and innovative thinking, she has tackled a wide range of complex communications challenges, including employee and shareholder initiatives, donor communications, video production, event planning and strategic message development. Previous work experience includes an extensive internship with a large financial institution where she managed marketing projects and coordinated media communications.

Community Engagement
  • Cleveland Bridge Builders
  • Women’s Community Foundation
  • MedWish Volunteer
  • Cleveland FoodBank Volunteer
  • B.A. Mount Union College
  • Cleveland Bridge Builders
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In Words

Make Sense of Sustainability with Our Updated Glossary

Don’t know the difference between a Proxy Statement and a Sustainability Report? Need help understanding sustainability lingo? Let BrownFlynn make sense of sustainability with our updated glossary.

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Our People

Barbara Brown

Since co-founding BrownFlynn in 1996, Barb has been instrumental in designing corporate responsibility and sustainability strategies to achieve top and bottom line impact for the Firm’s clients.

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